Ashirafu Walumu

Bolt · Kampala, Uganda

• Leading the relaunch of Bolt's operations in Uganda after four years in hibernation — a major market re-entry.
• Own the city end to end: driver supply and onboarding, rider demand, partnerships and the operating team.
• EDIT: add a launch result with a number (e.g. drivers activated, trips or market share).

Creador · Kampala, Uganda

• Co-founded Creador, the team behind ShowKase — software that gives businesses virtual stores and digital catalogues for online sales.
• Lead technology and product direction to help local traders sell online.
• EDIT: add a result (e.g. number of stores, traders or sales).

SafeBoda · Kampala & Nairobi

• Lead all operations for the SafeBoda and SafeCar driver community in Kampala, and a team of 50+ people.
• Own driver KPIs — recruitment strategy, incentive programmes and process optimisation across the operation.
• Use performance analytics to lift driver efficiency and team productivity; design engagement and retention strategies.
• Lead operations across fraud analysis and marketing, and spearhead high-impact special projects for the driver team.

SafeBoda · Kampala & Ibadan

• Launched SafeCar, reaching 1,000+ drivers and 50,000 monthly users within 3 months, leading a team of 20+.
• Led engagement, wellbeing and communication for the SafeBoda car and boda community in Kampala.
• Secured and managed a World Bank grant to build the Savings Wallet in the SafeBoda app.
• Managed strategic partnerships and product integrations; improved driver performance, retention and process efficiency.

World Bank · CGAP · Kampala, Uganda

• Advised on financial inclusion for gig workers and led the build of a savings wallet for boda and car drivers.
• Ran user research to understand drivers' saving needs and preferences, shaping the product's design.
• Shaped the wallet's UI/UX and technical integration, then piloted it with drivers and refined it through user testing.
• Measured user benefit and business impact through engagement data, feeding insights into ongoing improvements.

SafeBoda · Kampala

• Reduced the company's driver debt margin by around 20% by running the driver debt process.
• Supported the launch of SafeBoda Shop and Grocery in under a month during the Covid-19 lockdown.
• Built revenue and partnership strategies for the driver community and renegotiated partner contracts.
• Ran driver events — service weeks, donation drives and health camps — and led quality and performance initiatives.

Bolt · Kampala

• Converted thousands of leads into active drivers, with ongoing monthly onboarding.
• Ran Bolt projects including Bolt League, Phone Loans and Boda Loans.
• Supervised driver quality, compliance and documentation; trained new drivers and ran feedback focus groups.
• Built partnerships with local fleet owners and used performance reports to improve operations.

Aramex · Kampala

• Generated thousands of leads across the territory and grew business accounts for online shopping.
• Ran branding, experiential and sales set-ups at events, and kept customer records accurate.

Testing models to raise driver utilisation and retention in Kampala, and onboarding refugees onto ride-hailing; target of 400+ jobs by end of 2025.