Marketplace & Supply Operations
Driver recruitment, onboarding and activation, incentive programmes, city and product launches, and the KPI cadence that keeps a two-sided marketplace balanced.
Ashirafu Walumu
Now relaunching Bolt in UgandaKampala, Uganda · Mobility Operations · Driver Supply · Growth
I keep marketplaces moving.
10+ years inside Africa's on-demand mobility and logistics industry — at Bolt, SafeBoda and Aramex — running the supply, people and partnership levers that keep a ride-hailing marketplace healthy and growing.
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Years in operations & growth
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Countries: Uganda, Kenya, Nigeria
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Team members led
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Monthly users at SafeCar launch, in 3 months
Companies & partners I've worked with
Bolt
SafeBoda
World Bank · CGAP
Creador · ShowKase
Jobtech Alliance
Aramex
01About
Operator first. Analyst always.
I've spent more than a decade at the sharp end of on-demand mobility and logistics — from field sales at Aramex, to driver operations at Bolt, to leading operations at SafeBoda across Kampala, Nairobi and Ibadan.
Today I'm City Manager at Bolt, leading the relaunch of Bolt's operations in Uganda after four years in hibernation. Before that, at SafeBoda, I led a driver community and a team of 50+ people, and launched SafeCar to 1,000+ drivers and 50,000 monthly users in three months.
As a World Bank (CGAP) consultant on financial inclusion, I helped build a savings wallet for gig workers. I'm also the tech consultant and co-founder of Creador, the team behind ShowKase — virtual stores and business catalogues that help local traders sell online.
02Toolkit
What I work with
Operations managementDriver supply & recruitmentIncentive programmesEngagement & retentionProduct & city launchesPeople managementPartnership managementBusiness developmentContract negotiationProject lifecycle managementData analysisKPI managementManagement information systemsIncident managementConflict resolutionCustomer relationsMicrosoft Office
Leadership & advisory
Open to senior operations, supply and growth leadership roles, and to advisory work with mobility, delivery and gig-economy platforms operating in Africa.
03Expertise
Areas of expertise
Driver Engagement & Retention
Engagement, wellbeing and communication programmes that keep good drivers earning and on the platform — from service weeks and health camps to retention strategy.
Risk, Quality & Compliance
Driver debt management, documentation checks, quality and performance standards, incident management and fraud analysis that protect the platform and its users.
Partnerships & Impact Programmes
Fleet-owner and corporate partnerships, contract negotiation, and donor-funded programmes with partners such as the World Bank (CGAP) and Jobtech Alliance.
04Experience
Where I've worked
01/2026 — Present
- Leading the relaunch of Bolt's operations in Uganda after four years in hibernation — a major market re-entry.
- Own the city end to end: driver supply and onboarding, rider demand, partnerships and the operating team.
- EDIT: add a launch result with a number (e.g. drivers activated, trips or market share).
05Selected Work
Case studies
06Testimonials
Kind words
“EDIT: A short quote from a manager or colleague about working with you.”
07Contact
Let's build something that moves.
Hiring for a senior operations or growth role, or need an expert view on a mobility marketplace in Africa? Send a message — I reply within two working days.